De Bonte Koe lanceert in samenwerking met UNIQLO de Matcha-reep - De Bonte Koe

De Bonte Koe launches the Matcha bar in collaboration with UNIQLO

The Colorful Cow Chocolate launched a new chocolate bar on October 10, 2024: the Matcha bar . Next to Japanese matcha , a type of green tea, also contains tasty soy crisps s in. The bar was developed in collaboration with the Japanese retailer UNIQLO, th e has stores worldwide and now also in the center of Rotterdam opens a store.

The Matcha bar will be available for sale in UNIQLO store that Thursday October 10th at 10am opens . The store is located at the corner of the Lijnbaan and the Binnenwegplein. On the first floor of the new UNIQLO store has two vending machines installed, one filled with only Matcha bars and one with other artisanal chocolate products from De Bonte Koe. The Matcha bar costs 7.95 euro per bar. Online will be the Matcha bar from thursday are available for sale through De Bonte Koe.

In honor of the opening in Rotterdam, UNIQLO exclusive collaborations with the artist Jelmer Konjo , with the sneaker and streetwear store Wow and with The Bonte Koe.

“We consider it an honor that UNIQLO, known for its LifeWear - clothing made with the values ​​of quality, simplicity and longevity, to make the consumer's life more pleasant , has chosen to enter into a partnership with De Bonte Koe. It not only means that we work with the Matcha bar together we developed a new product and that this bar and other of our products will be sold in the store, but also that we will get exposure in the store , ” says Amy Klein, who owns De Bonte Koe together with her brother Connor Klein.

Connor Klein: “E r are in the UNIQLO store showcases with information about the local partners. These contain with regard to us objects related to the artisanal production process of chocolate products and there is to read text in which I tell something about the cooperation. In this I also explain how you in the UNIQLO store a UTme ! T-shirt with print of designs that I have sketched. How special is that, when we soon see people walking on the street with a De Bonte Koe T-shirt.”

By matcha is said to contain antioxidants, amino acids, caffeine and proteins. It is said considers matcha well as a superfood. At matcha the steamed and dried tea leaves are ground into a powder and the solution is consumed. Matcha contains fibers. With normal green tea, one consumes the infusion of steamed and dried tea leaves.

On social e #matcha is particularly popular in the media. For example, TikTok full of videos about matcha with hundreds of thousands or even s more than a million views. De Bonte Koe has now gained the necessary experience with TikTok , where the video about the introduction of the Dubai bar or the Pistachio Künefe bar went viral. This video has now been viewed more than 11 million times viewed. Also of the making of the Matcha bar is – in collaboration with UNIQLO – a movie made. This is here to see.

About De Bonte Koe – Handmade chocolate from a good home
De Bonte Koe, a close-knit family business and B Corp certified, has been a leading company for handmade chocolate in the Netherlands since 1992. Chocolate with classic and surprising flavours, driven by detailed craftsmanship. With the tastiest and most honest ingredients we deliver freshly made chocolate experiences at a gourmet level. Delicious and deliciously responsible. De Bonte Koe has 5 stores, located in Schiedam, Rotterdam and The Hague and a business and consumer webshop. For more information go to www.debontekoe.nl.

About UNIQLO LifeWear

UNIQLO creates clothing inspired by the Japanese values ​​of simplicity, quality and durability. LifeWear is designed to offer contemporary, high-quality clothing that is built to last and enhances the wearer’s life. Made For All, LifeWear products offer modern elegance that effortlessly complements each individual style. In our constant quest for perfection and improvement, even the simplest design hides the most thoughtful and sophisticated details. UNIQLO LifeWear is constantly innovating, with the goal of bringing more warmth, more lightness and more comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of the eight brands in the Fast Retailing Group. The others are GU, Theory, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US$18.92 billion, calculated in yen using the end-August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world's largest retailers. UNIQLO is the largest retailer in Japan.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations as part of its ongoing efforts to cement its status as a global brand. Today, the company has a total of more than 2,400 UNIQLO stores worldwide, including Japan, Asia, Europe and North America. The total number of Fast Retailing brand stores now approaches 3,600. With a corporate statement committed to changing clothes, changing conventional wisdom and changing the world, Fast Retailing is dedicated to creating high-quality clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, visit www.uniqlo.com and www.fastretailing.com .

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